Storytelling for Persuasion: Corporate Training Program

What You Can Expect

Her Narrative’s corporate training program helps your team build the art of storytelling to break through the noise, capture customer attention, and persuade with impact.

Data alone doesn’t move people — stories do. In a world flooded with content, the companies that win are those that connect with their audience emotionally. Our program blends 12 years of marketing expertise with proven storytelling frameworks to help your team:

  • Create messages that resonate and inspire action.

  • Craft customer-focused narratives that build trust.

  • Develop a consistent brand voice across all channels.

Who This is For

This training is ideal for:

  • Marketing and Sales Teams who need to engage prospects and close deals.

  • Leaders and Executives who want to rally teams around a vision.

  • Customer-Facing Teams who want to deepen relationships and improve communication.

What’s Included

Choose the format that works best for your team:

  • Half-Day Workshop (3-4 hours): Skill-building essentials.

  • Full-Day Intensive (6-7 hours): Deep practice with coaching and feedback.

  • Virtual Series (3 x 90-minute sessions): Flexible for remote and hybrid teams.

What Your Team Will Learn

Choose the format that works best for your team:

  • Learn why stories inspire action and how top brands leverage storytelling to win.

  • Learn the Her Narrative storytelling framework to turn your customers or teams into the hero.

  • Connect emotionally, build trust, and translate your audience.

  • Adapt your stories for email, social media, presentations, and slide decks.

  • Interactive exercises, live feedback, and group practice to make storytelling a habit across your organization.

Her Narrative Storytelling Training

Meet Your Trainer

I’m Charlotte Chipperfield, founder of Her Narrative, where I guide women and underrepresented authors to turn their ideas into powerful, finished manuscripts. I bring over 12 years of experience in marketing and brand storytelling, helping businesses capture attention and build connection — expertise I now use to help writers craft compelling, emotionally resonant narratives.

I believe stories can challenge perceptions, build empathy, and foster community. By lifting voices that have historically been overlooked or marginalized, we enrich our collective narrative—a mission that’s at the heart of my coaching and editing work.

As a certified developmental editor and book coach, I work with first-time authors and seasoned entrepreneurs alike, refining manuscripts and guiding writers from concept to completion. My coaching supports those navigating life changes, offering accountability and clarity to help them finish their manuscripts and create stories that resonate.

I’ve shared writing insights as a speaker for Literary Arts Portland, the American Family Insurance Dream Bank, and the Women's Fiction Writers Association, and have served as a judge for notable literary awards.

Your narrative, your way—unapologetically.

Outcomes You Can Expect

  • Higher engagement and stronger customer relationships.

  • More persuasive marketing and sales strategies.

  • Consistent messaging across departments.

  • Confident, compelling presenters and communicators.

Ready to Transform Your Team’s Storytelling?

Book your team’s training experience to better equip them to stand out, connect deeply, and inspire action.

Contact us for pricing and to schedule your training.

FAQ

  • We customize the training for small groups (as few as 5 participants) up to large teams (50+).

  • Yes! We customize case studies, exercises, and examples to reflect your business, ensuring your team can immediately apply what they learn to real scenarios.

  • It depends on your goals. The half-day is perfect for quick skill-building, the full-day offers deeper practice and live coaching, and the multi-session series allows for reflection and application between sessions.

  • Yes. Many teams opt for a Story Audit as an add-on to get personalized feedback on existing campaigns, presentations, and messaging.