Social media can feel like both a blessing and a burden for writers. On one hand, it's a powerful tool for building an audience, connecting with other creatives, and sharing your work. On the other hand, it can feel noisy, performative, and distracting—especially when you’re trying to stay focused on your writing.

So how do you use social media in a way that feels aligned, sustainable, and useful for your writing life and goals?

The phrase “author platform” gets thrown around a lot. If you’re a writer, especially one pursuing publishing, chances are you’ve heard that building a platform is “essential.”

But what does that actually mean? And more importantly—why does it matter?

Writing a compelling book blurb or book description is often one of the hardest parts of the publishing process. You've poured your heart and soul into your book, and now you have to condense all that brilliance into a few short paragraphs that will hook readers and convince them to buy your book. No pressure, right?

As an author, writing a book is just the first step. Once you've poured your heart and soul into creating your masterpiece, it's time to shift gears and focus on marketing to ensure your book gets the attention it deserves. Effective marketing is essential to attract readers, generate buzz, and ultimately drive book sales. But where do you start? Here's your ultimate guide on how to market your book as an author.