How to Start a Newsletter for Your Writing Journey (Author Brand)
If you’re an author—or aspiring author—one of the most powerful tools you can build for your writing career is an email newsletter. Social media algorithms come and go, but your email list is yours. It’s a direct line to your readers, free from outside control, and a way to build genuine connection over time.
But how do you actually start? Here’s a step-by-step guide to launching a newsletter that supports both your writing journey and your future author brand.
Step 1: Know Your “Why”
Before you write a single email, take a moment to clarify why you want a newsletter.
Do you want accountability and a place to share updates about your work-in-progress?
Do you want to attract future readers and build buzz for an upcoming book?
Do you want to connect with other writers and share tips about the craft?
Knowing your purpose will shape the tone, frequency, and content of your emails.
Step 2: Choose Your Email Platform
There are many email platforms, from beginner-friendly to more advanced. A few popular options:
Substack – Great for simple, blog-like newsletters with a built-in community feel.
Kit – Designed with creators and authors in mind, offering automation and segmentation.
Mailerlite – Easy to use, affordable, and great for starting out.
Choose a platform that feels approachable. You can always upgrade as your list grows.
Step 3: Create a Simple Signup Form
You don’t need a fancy website to start collecting subscribers. Most email platforms give you a link to a hosted signup page. Share it in your social bios, at the end of blog posts, or in your email signature.
Since a potential reader is providing their email which is granting you access to their inbox, it is important to offer something of value in return. A small incentive, like a short story, a behind-the-scenes peek at your writing process, or a list of your favorite writing tools can be well received. This is called a lead magnet and can help your list grow faster.
Step 4: Decide on Your Content
Your newsletter doesn’t have to be long or perfect. It’s about connection, not perfection. Some ideas to get you started:
Writing updates – Progress on your book, word count milestones, lessons you’re learning.
Behind-the-scenes glimpses – Your writing space, research rabbit holes, or drafts in progress.
Curated recommendations – Share books you’re reading, podcasts you love, or helpful resources.
Reflections on the writing life – Mindset challenges, breakthroughs, or encouragement for fellow writers.
Consistency matters more than frequency. Start with once a month and see how it feels.
Step 5: Write Like You’re Talking to a Friend
Your newsletter isn’t a press release—it’s a conversation. Write like you’re emailing a single reader. Use a warm, approachable tone. Share the highs and lows. Invite readers to reply and share their own experiences.
Step 6: Share Your Newsletter (Everywhere!)
Once you send your first issue, don’t keep it a secret!
Post about it on your social media platforms.
Add the signup link to your bio and website.
Mention it when you meet other writers or readers.
You never know who might want to follow along and cheer you on.
Step 7: Give Yourself Permission to Evolve
Your newsletter will grow and shift as you do. The format you start with doesn’t have to be the format you keep forever. You might experiment with different types of content, frequency, or even a new platform.
The most important thing? Start. Your first subscribers will be excited to follow your journey, and you’ll build momentum as you go.
A newsletter is more than just marketing—it’s a creative extension of your writing practice. It allows you to connect with readers in real time, invite them into your process, and build an audience who will celebrate with you when your book hits the shelves.
If you’ve been waiting for the “perfect moment” to start, consider this your invitation. Open a free account on your chosen platform, write a short introduction email, and send it. Your future readers are waiting to hear from you.
